Virtus Academy Brand
Client
Virtus Academy
A charter school in need of a brand identity, Virtus Academy wanted to successfully express its mission of academic excellence and commitment to serving the “whole child” by showcasing the many assets that distinguish it from other schools.
With our Discovery Phase, K. Hope Creative launched the branding process, which opened several doors to content ideas, key messages, taglines, and design concepts. Leveraging the definition of Virtus, which means power, we built the foundation of the brand’s identity. We created an energy that accurately reflects the daily teaching, learning, and growing taking place inside the school.
“Powering the Future” and “We are the Power Pack” taglines became dynamic mantras that made it easy to breathe new life into an existing logo and color scheme. We expanded the color palette, modernized the fonts, and designed a corporate identity suite that included business cards, letterhead, envelopes, note cards, and a folder.
Through ongoing interviews with staff and survey feedback from teachers, students, and parents, we embraced the next stage of development, creating content and design for a trio of marketing materials that include a rack card, fact sheet, and teacher recruitment brochure.
We curated a new website architecture and actively gathered information from different departments within the school to develop content. We designed a dynamic new website, along with a digital newsletter, social media formula, tiles, and ads.
The final item on Virtus’s priority list is a roadmap for an annual giving program and guidelines and ideas for a special events package.
As always, K. Hope Creative went all-in with our client, and we look forward to supporting the school for many years to come.
Our Work
K. Hope Creative was exceptional! My school's needs, vision and mission were all taken into account to provide the top-notch service that we were provided! I am so glad we were able to work with KHope and its wonderful team!
Principal