The Bleu Daisy Website & Social Media

From the word “go,” we wanted to help The Bleu Daisy build an online presence with as much personality as their brick-and-mortar store, which meant developing a Shopify site that showcased a wide range of delightful products, like women’s apparel, jewelry, gifts, and home decor. Because we primarily build WordPress sites, we partnered with known Shopify gurus, R&R Creative, to create a framework of high-quality design backed by ease of use and mobile optimization.

Meanwhile, we set out to enhance The Bleu Daisy brand with an expanded color palette, fonts, taglines, and keyword content to help drive SEO while targeting and connecting with ideal consumers.

We created the website navigation plan and developed compelling content for every page that reflected the owner’s personality, including three initial blogs and four starter newsletters. We helped select the site’s first 50 items, gathered photos and descriptions, and worked with local photographer Jessi Childs to capture appropriate website and social media imagery.

To further support The Bleu Daisy’s venture into online sales, we designed insert cards, various stickers, and custom packaging to reinforce the brand identity and “first impression” status via shipping. We also created a 12-month content calendar with headlines, captions, special promotions, and email flows for new and returning shoppers.

The Bleu Daisy website launched in mid-October 2023, two months after the store’s first anniversary. We look forward to helping them establish a stronger connection between their e-commerce site and newsletter subscribers and curating a master plan for scaling followers, subscribers, and loyal shoppers.

Cheers to The Bleu Daisy for bringing moments of delight in fashion & lifestyle to the WWW!