Susan Skelley Identity & Website

Our work with Susan began with developing an understanding of her long-term goals. We needed to know where she ultimately wanted to take her business, so that we could develop a roadmap for helping to get her there. Spending time to understand her relationships with clients, target customers, sales patterns and communication techniques also gave us the ammunition we needed to build, not just an effective marketing plan, but a robust “purpose plan” for this amazingly talented artist.

For Susan’s refreshed brand, we started with a new tagline and prestige marketing piece that she could mail to prospective clients and partners or leave behind in galleries and boutiques. We also developed notecards, business cards, stickers, and an assortment of social media templates. Finally, we went to work on her website, which, like some of her paintings, will remain an ongoing process.

Creating essential marketing pieces was a stepping stone toward building a serious collaboration component to Susan’s business. By identifying and connecting with appropriate, best-fit partners, we knew her network and visibility would begin to grow. Together, we developed a 12-month calendar that included several road trips to meet prospective collaboration partners, as well as opportunities for a special series or two, holiday sale plans, and limited editions.

Susan hits the road for Beaufort County in a few weeks, and we can’t wait to see how her flair for color and lighthearted, yet refined, style, begin to enhance the homes, businesses, and lives of people living in the Lowcountry of South Carolina.

For people who love color as much as we do, Susan Skelley is a Southern treasure!