StackLynk Identity & Website
Client
StackLynk
Located near Houston, Texas, StackLynk is a growing IT company specializing in enterprise networking solutions for the manufacturing industry where its founders cut their teeth. They wanted to refresh their brand to emphasize their deep knowledge of all things IT and leverage their mastery to expand the company’s footprint across numerous industries.
When they hired us, they had a logo, a simple website, and not much more.
Getting to the heart of the company’s service offerings and core philosophies is where we started. Who was StackLynk and what could they do better than everyone else in the IT solutions space?
We needed to understand their short and long-term goals, target customers, and what kind of personality the company really had. We knew they were serious engineers, but what did they stand for?
Through open dialogue, a formal discovery questionnaire, competitive analysis, and quite a few phone conversations, we set out to exceed expectations. What stood out to us from the beginning was that their team of brilliant engineers was also a small group of high-integrity individuals who weren’t scared of a hard day’s work or a complex enterprise networking challenge. In fact, they thrived on it. The bigger the challenge, the better.
The company’s rare combination of IT prowess and “we’ve got your back” mentality became the essence of the StackLynk brand, and the foundation upon which we developed the look, voice, and personality of the company.
Our strategy, content, and design centered around:
- Refreshed Brand Identity – logo, fonts, color palette & tagline
- Business Cards, Letterhead & Folder
- Sales Sheets
- Solutions Sheets
- Social Media – Competitive Analysis, LinkedIn Content & a Formula for Raising Brand Awareness
- New Website
- Marketing Roadmap Outlining Additional Strategies & Next Steps
With a refreshed brand that is elevated and uniquely spirited, StackLynk is positioned for significant growth and poised to stand out from the crowd. In other words, they’re the biggest, baddest truck on the lot.
Our Work
When working with Kim and the team, they saw our company as their own and genuinely shared the same excitement about it as we did. We are a young company that has grown tremendously over the past three years, but we were in dire need of a new website, content, logo, and brand refresh. Being an IT solutions provider, our services and offerings are complex and can be challenging to translate. Kim took the time to learn and understand what we do and, most importantly, our people. She helped us establish a voice and brand that represents the character of our team, mastery of talents, and depth of commitment we have with our customers. The end result was something that really made us stand out among our competitors. Working with Kim and her team was an enjoyable and personable experience, and we look forward to continuing our relationship.
Enterprise Account Executive