Refreshed Beauty Identity & Website
Client
Refreshed Beauty
A new results-driven wellness spa in downtown Columbia, SC, Refreshed Beauty, needed a brand identity reflective of its owner’s modern attitude toward beauty and wellness and a new website to showcase its impressive menu of services and products.
Our work with Refreshed Beauty began with a Discovery Questionnaire, a tool for uncovering the owner’s goals, aspirations, likes, dislikes, word choices, color choices, and more. She wanted a brand voice that inspired women to pamper themselves regularly and seek new ways to enhance their appearance.
“There isn’t a day that goes by that women don’t desire the feeling of Refreshed Beauty. It’s in all of us, all the time.”
We developed a brand identity that is both ethereal and sophisticated. The design uses black, gold, white, and jade green to symbolize the calming transition from a state of busyness to relaxation, a much-needed escape from distractions where quality treatments and experts can enhance your natural radiance.
To support the brand identity, we designed a variety of assets, including taglines, content, business cards, interior and exterior signage, treatment menus, gift cards, and shopping bags.
“You deserve to look and feel refreshed. You deserve Refreshed Beauty.”
We built a clean, responsive, attractive website that made it easy for clients to search for services and book appointments while inviting beauty professionals to register for classes and purchase essential items. Additionally, we developed a social media and email marketing formula to work in tandem with the site.
Because we always “go all in”, we also helped with interior design aspects and supported the spa’s grand opening party.
The Work
I loved working with Kim, Nick, and Catie Beth. The experience was enlightening. It helped me finalize my direction for Refreshed Beauty and brought out some of my best ideas. I look forward to working with them on my next venture.
Owner