Pembroke Social Media
Client
Pembroke Kilkenny
Ideally located in Kilkenny City Centre, the Pembroke is a 4-star hotel with an unmatched reputation for high-quality amenities, a sought-after medispa, and an award-winning chef and restaurant. The hotel wanted to establish a more vigorous digital presence to help scale its growing appeal with local and global visitors and boost direct bookings.
Because social media channels are increasingly popular sources of travel inspiration, we wanted to leverage Pembroke’s most significant assets to attract more followers, spark conversions, and increase guest stays.
In collaboration with Pembroke leadership, we developed a strategy that fits the hotel’s ideal audience’s desire to travel, explore, dine, and relax, creating content that captures the hotel’s and city’s ambience and enlisting staff to build closer connections with potential and repeat guests.
We deploy tactics on Facebook, Instagram, TikTok, and Twitter that include staff introductions, interviews, and videos of team members in action. We enlist lifestyle influencers, feature special events, provide snapshots of rooms and amenities, and promote seasonal packages and guest testimonials. Finally, we align the hotel’s social media content with website promotions, newsletters, and digital ads.
As the project evolves, we are emphasising brand image and increasing content related to the hotel’s core benefits — staff, location, amenities, restaurant, and spa, analysing which posts, stories, and packages resonate most with guests.
In 2024, we’re adding internal branding to our partnership, creating employee onboarding materials, an internal newsletter, and a hospitality journal, and upgrading the interior design of staff quarters.
The Work
Kim and Catie Beth at K. Hope Creative have been a huge support for our accommodation, food and drinks social marketing at Pembroke Kilkenny hotel and Statham’s Bar & Restaurant. Their expertise, creativity, and dedication have helped us reach a new audience and engage with current customers on a deeper level. I am consistently impressed with their work and would recommend them to anyone looking to grow their business online.
Marketing & Communications Manager