Money Moods Identity
Client
Money Moods
Certified Financial Planner Jenne Seville needed a sophisticated brand identity to introduce the game-changing financial education program she developed to help professional women grow their knowledge and confidence around spending, saving, and investing. She wanted Money Moods to showcase an engaging, informative, and empowering experience that transforms your approach to financial decision-making. Her goal was to get women "in the mood" to make smarter choices with their money.
K. Hope Creative embraced the opportunity to work with Jenne because she is a class act. We dove head-first into the discovery phase of our process, peeling back the layers of her Money Moods journey to discover how the program works. Countless conversations and Q&As later, a boldly feminine identity emerged that envelopes hints of wealth, complexity, healing, technology, structure, and light. The Money Moods icon represents the spectrum of moods women experience around money and symbolizes the amplified intention they will take away from their Money Moods journey.
The Money Moods program design features five spectral colors signifying the different moods a woman can have, along with a holographic expression suggesting it’s possible to have more than one.
With a fresh, new identity in place, we developed a brand identity guide and designed essential business collateral, including pocket folders, notepads, letterhead, envelopes, and business cards. Our next step was creating a duo of prestige cards, one about the program and another about Jenne.
We introduced brand content that included “Recolor Your Financial Future” and “Recolor Your Mood. Reshape Your Future. Reclaim Your Life,” and “What’s Your Money Mood?” and became the inspiration for the Money Moods website, which features an 11-question Money Moods quiz.
A digital newsletter template, digital media kit, and a social media marketing plan brought the first phase of the Money Moods brand development journey to an end.
Next up are social media marketing, email marketing, special events, promotional collateral, and public relations. Our goal is to help Jenne help more women improve their lives and financial stability by growing the visibility of the Money Moods brand.
Our Work
Kim Bowman and her team brought my brand to life in a way I didn’t think was possible. Every conversation with Kim left me feeling certain my vision was being captured and treated with special care and attention to detail. K.Hope Creative puts “creative” in an entire different category, delivering beyond the expectation. My experience has been transformational, setting into motion a path for my brand filled with excitement and endless possibilities.
Founder