Jennifer Marshall Identity
Client
Jennifer Marshall Co.
South Carolina Realtor Jennifer Marshall made the leap to join Keller Williams Palmetto and started The Jennifer Marshall Company at the same time. As a result, she wanted a brand that communicated her fresh, friendly, and streamlined approach to buying or selling a home, spotlighting her remarkable knack for connecting people and places.
We started with the Discovery Phase of our brand identity development process and landed on the tagline “A New Way Home” to distinguish the newness of The Jennifer Marshall Company and the distinctiveness of her unique approach. We developed a logo, color palette, guidelines, and a corporate identity suite that included business cards, notecards, notepads, and signage. We also created a custom prestige card for Jennifer to share with clients, prospective clients, and partners.
Because introducing the company to the community was a top priority, we developed a direct mail campaign with a series of three timely messages and a social media campaign that included a custom posting formula, tiles, ads, and a content calendar.
To further set Jennifer up for success, we developed a six-month marketing plan for growing her company’s visibility, credibility, and client base. The plan included key strategies to educate, entertain and engage clients; detailed monthly tactics such as public speaking, special events, giveaways, sponsorships, and a monthly newsletter. We even wrote elevator and telephone scripts to help articulate her knowledge of the footprint her company would be working in and the benefits of “A New Way Home.”
The Work
My experience with K. Hope Creative has nothing short of a career epiphany for me. Once I was exposed to all the possibilities that their creative minds produce it was so intoxicating and inspiring that I was propelled to a higher level than I ever imagined. Kim and her team have a way of encouraging success by uplifting you to a greater height of thinking with their broad expert knowledge of what your target market wants, craves and demands! I will forever be grateful for the wonderful experience I had and will certainly continue my contact with this group of marketing marvels!
Realtor