What Is Hope Campaign

Our process started with a fundraising audit to evaluate existing strategies, tactics, successes, and challenges.

We used our newfound knowledge to develop a comprehensive fundraising campaign and a work plan encompassing everything from board development and messaging to stewardship, social media, and special events.

The new “What is HOPE?” annual giving campaign aligns with the organization’s mission and provides a fresh approach to attracting donors and increasing awareness and support. The campaign includes a new logo, a 12-page brochure, an end-of-year mailer, a rack card, a sponsorship packet for a new “Hope Is” fundraising event scheduled for February 2024 and digital save-the-date cards.

We created workflows for critical areas of improvement, such as social media, monthly newsletters, and donor communication. We developed a content calendar with mini-campaign features and crafted new messaging to zero in on the number one benefit The Hive brings to survivors – HOPE.

Now that the annual giving campaign has officially launched, we will continue providing fundraising and communication support, including developing monthly content for social media, newsletters, and blogs. At the same time, we will shift our focus to a marketing audit, starting with their website and print materials. Soon, The Hive will have an elevated brand identity with proven strategies for increasing awareness, funding, and
staying power. They will have a marketing plan that matches the depth of the organization’s impact.