Empowerment Strategies for Girls Identity & Website
Client
Empowerment Strategies for Girls
After years of dreaming of launching Empowerment Strategies for Girls, founder Jamelle Ellis decided in late 2019 that waiting was no longer an option. She was eager to turn her passion for leadership development into a business dedicated to educating, preparing, and empowering girls ages 11–21 with the necessary skills to become successful future leaders.
Building her company meant Jamelle needed first to mold her dream into a brand that clearly represented the core philosophies she would share with the young females in her interactive workshops.
After listening to Jamelle’s story of her life as an environmental scientist, as well as a long-time Girl Scout leader, it was easy to understand the motivation behind her desire to launch Empowerment Strategies for Girls and the outcomes she hoped to achieve.
Through our discovery process, we uncovered important information about company goals, aspirations, and key messaging. We also zeroed in on style and color preferences.
Turning Dreamers into Doers quickly became the company’s tagline and we used the content “unlocking the special spark that lives inside every girl” to inspire the logo design which depicts a young girl reaching for, exploring, or developing her own special spark. We used Jamelle’s favorite colors to create a signature look that defines Empowerment Strategies for Girls with a clearly feminine, yet ultimately, empowered vibe.
Once the brand identity was developed, we curated brand assets including business cards, letterhead, note cards, and notepads. We also developed a rack card for promotional purposes.
Our Work
We wanted our brand to capture the essence of empowerment. K. Hope Creative has been masterful in capturing not only our mission, but our heartbeat. The K. Hope Creative team fully embraces their values ("We care. We connect. We support, We believe. We champion.") throughout the branding process. For our novel company, K. Hope Creative's services, personal touch, and passion for our success has proven invaluable.
Founder & CEO