Edge First Identity & Website

We began the process with our Discovery phase and provided Lisa with a customized Discovery Questionnaire to help us dig deeper into her preferences, service offerings, and keywords.

We learned that her 30 years in the industry gave her significant credibility and expertise that she was passing on to clients in the form of an “advantage” or “upper hand”  when it came to researching, writing, submitting, and managing grants. We also learned of her philosophy of putting clients’ needs first to help them achieve their missions and serve their constituents more effectively.

We combined these distinctive features to create the Edge First brand name and identity, featuring modern typography and a confident color palette. We designed key business collateral to accompany the new name and brand, including a business card, letterhead, and a 7×5 prestige card with bit-sized information for Lisa to share with potential clients.

Next, we developed content for the Edge First website and company brochure, intentionally incorporating priority terms such as grant writing, management, budgets, and funding to optimize SEO.

With Lisa’s content approval, we proceeded to design a WordPress website featuring testimonials, service descriptions, and pricing, along with an 8-panel company brochure with related content and photography.

Our final goals for the project were to update her LinkedIn profile and create a pop-up sign for use in presentations and at conference booths.