Dr Jo
Client
Dr Jo Medical Aesthetics
Passionate about creating positive outcomes in appearance and attitude for people seeking subtle aesthetic enhancements, former medicine physician and surgeon Dr Johandi Visser asked us to develop an engaging and distinct brand that would appeal to a target market of 35-and-older individuals who value skin health, age management, and natural beauty.
No strangers to the medical spa and wellness industry, we were instantly drawn to Dr. Jo’s project because of her driving philosophy: a little goes a long way. We leveraged it to develop a respectable and graceful identity that resonates with individuals committed to making small improvements over time rather than following the trend of the overdone face.
We developed a brand personality and voice that emphasised her professional skills, eye for detail, and commitment to creating custom solutions based on a client’s needs and goals. These elements informed her brand’s design, mood, and tagline, “Naturally Confident You.”
We then used her sophisticated identity to design a website landing page, develop content, and create print and digital collateral, including a brochure, prestige card, business card, and signage. We also developed email and social media marketing templates, tiles, and a three-month content calendar.
We provided her with a Brand Identity Guide and Marketing Plan to build on her brand’s strengths and address other short—and long-term strategies, resources, and inspiration.
We were thrilled to partner with Irish graphic designer Ann-Marie Deady after many attempts to collaborate.
May we all always look and feel naturally confident.
The Work
Working with Kim and Catie Beth was such a positive experience. Not only were they talented and professional, but also warm and genuinely invested in making sure I loved the end result.
Founder