Clear View Mentality Logo & Website
Client
Clear View Mentality
When Psychiatric Mental Health Nurse Practitioner Jill Karelitz opened the doors to Clear View Mentality, she turned to K. Hope Creative for help with brand refinement, website creation, and a social media plan.
Launching a mental health practice was a giant career move for Jill, so perfecting the branding and marketing was imperative.
We started with Brand Discovery to ensure we understood Jill’s goals for brand refinement and updating. Then, we worked on modernizing her logo mark, expanding her color palette, and elevating the overall look and feel with typography and patterns.
Next, we created a custom WordPress website optimized for laptop and mobile use. The user-friendly digital showcase is professionally designed and enhanced with brand voice and relevant content. We included patient and telehealth portals to help patients access messages, conversations, and online appointments quickly.
Finally, we developed a social media posting formula with branded tiles and a content calendar. We wanted Jill’s messaging to remain consistent across all platforms as she introduced Clear View Mentality to the Charlotte, NC, market and surrounding areas.
Helping patients find a “clear view” is how Jill guides the prioritization of mental health care and solutions.
The Work
Kim is warm and inviting, making the marketing a fun asset to my business. She cares for my business as if it were her own. Her staff is so sweet! Everyone on the team was accommodating and incredibly knowledgeable in the creative space as we jumpstarted my company's marketing. I plan to use more of their extended marketing services as my business grows!
Founder