Camp Cole Identity & Capital Campaign
Client
Camp Cole
A new ADA-compliant, state-of-the-art facility for children and adults facing illness, disease and other physical and mental health challenges. What started with a need for a refreshed logo and mission statement grew into a pair of full-throttle campaigns designed to support their marketing and fundraising efforts.
Despite several years of productive, grassroots activity by the Camp Cole board and volunteers, our partnership with this spirited non-profit resulted in a soup-to-nuts project that did a number on our heartstrings.
We started by developing a new logo and mission statement that honored the timelessness and nostalgia of summer camp, as well as the story of 11-year-old Cole Sawyer, who lost his battle with cancer in 2004. After equipping the Camp Cole Team with a top-shelf brand identity system, we developed a formal suite of marketing materials that included everything from stickers, banners, and pop-ups, to stationery, folders, and rack cards. The campaign’s centerpiece was a 12-page, full-color brochure, which became the catalyst for refreshing their website and creating their inaugural digital media kit.
In the early stages of a $10M capital campaign, we worked with the staff and board to develop the infrastructure behind their campaign, including a gift table, donor identification system, naming opportunities, and talking points. We also delivered a deep dive into communications, correspondence, and behind-the-scenes processes for cultivating, stewarding, thanking, and honoring donors.
We had a blast being back at camp with Camp Cole and look forward to celebrating the new facility’s positive impact on many deserving people throughout South Carolina.
The Work
K. Hope Creative helped identify the most impactful ways to communicate Camp Cole’s mission and vision to our community. They gave life to Camp Cole’s capital campaign and helped us organize the infrastructure of our organization. There were tireless hours spent pouring over details and K. Hope Creative always maintained a high level of energy and motivation to complete the tasks at hand. Kim Bowman’s effective time management and detailed project schedules made a huge impact on our team. Camp Cole was lucky to have had the opportunity to work with Kim Bowman and K. Hope Creative. Kim’s expertise, passion and grit elevated Camp Cole as an organization and we are extremely grateful for her guidance.
Executive Director