Bodkin Girls Identity & Social Media
Client
Bodkin Girls
Fashion enthusiast Sally Bodkin Hammonds was eager to turn her impressive sewing skills into a custom line of stylish girls’ skirts, headbands, and matching purses. After all, her granddaughters requested these items for themselves. Sally asked K. Hope Creative to develop the Bodkin identity, create an approachable Etsy site, and design a social media plan that invited shoppers to seize the moment.
Between Sally’s fashion training and her granddaugters’ love of pretty clothes and bling, developing a brand identity for Bodkin Designs was as easy as… shopping. Bodkin represents the energy of youth which we explored further during the project’s Discovery Phase. Sally’s ideas, designs, and feedback gave us a foundation upon which to build Bodkin Girls and its signature Bodkin Bundle.
For the BG brand identity, we developed a logo and word mark, typography system, color palette, brand voice, and key messaging. We leveraged the brand personality to create an Etsy site featuring colorful denim skirts and matching bags, plus coordinating headbands with and without bling. We developed content, uploaded items and photos, and optimized visibility with shipping features, insert cards with discounts, stickers, and business cards.
To support Sally’s sales goals, we developed a social media formula, custom tiles, and a content calendar designed to increase awareness and pave the way for digital advertising, collaborations, and popups.
Bodkin Girls is in the early stages of becoming a popular brand for girls ages 3 to 12.
