Align Brand
Client
Align
A growing workplace strategies firm specializing in People + Results, Align was eager to refresh its brand identity to more accurately reflect its proven methodology, expertise, and track record of success. To lead the transformation, founder Liz Ashely partnered with K. Hope Creative.
When Liz approached us, her business was growing, along with her reputation as a skilled facilitator, trainer, and coach. We set out to refresh her logo into a more modern wordmark that perfectly and mathematically aligns the circles and lines used to create it, similar to how Liz aligns people, cultures, and results. We opted for a colorful palette that allowed her to stay grounded in traditional hues or add personality with bolder ones.
Following the identity creation, we developed executive marketing collateral, including business cards, letterhead, notecards, one-pagers for each of her workplace strategy service offerings, and a bio.
We developed content for her website and two months of social media for LinkedIn.
Align is off to a fresh start.
The Work
The K. Hope Creative team are highly talented professionals who helped me refine my brand, refresh my website, and launch some branded social media marketing. They are accessible, upbeat, and fun to work with. I seek reasons to work with K. Hope Creative in future because I like them and respect their expertise.
Founder & CEO