Together. We are Better. Campaign
Client
Serve & Connect
An emerging non-profit with a unique mission, Serve & Connect strives to close the divide between police officers and the communities they serve by eliminating misconceptions and fostering trust and collaboration. K. Hope Creative was retained to develop a marketing campaign designed to raise awareness and increase the organization’s appeal to prospective donors and members of the media.
Serve & Connect creates local impact in order to drive a national conversation about the importance of positive relationships between police and communities. The need to clarify the organization’s purpose and message was our starting point, along with the need to share details about its growing collection of effective community programs.
Following a thorough discovery phase, we used the organization’s founder, along with the story that unfolded following the shooting death of her police officer husband, to create a compelling campaign designed to increase interest and support, while also positioning the non-profit on a national stage.
Our work began with development a tagline explaining Serve & Connect’s purpose in a few short words. Igniting Positive Impact Through Police-Community Partnerships served as a catalyst for the creation of a full brand identity for a new public awareness and fundraising campaign known as Together. We are Better.
Together. We are Better. set the stage for development of a 12-page, 8×10 Case for Support marketing brochure and a variety of related collateral, such as letterhead, program inserts, apparel, promotional items and social media tiles. Our work also included development of a two-year fundraising plan, an annual fund plan and an outline for a 2019-2020 annual impact report. Additionally, we provided gift tables, a social media calendar and content for campaign correspondence.
Most non-profits don’t have the platform breadth to start or shift a national dialogue; however, Serve & Connect does. Together. We are Better. and Join the Change play supporting roles in the organization’s ongoing mission to inspire unity among police officers and citizens in an effort to improve the safety and prosperity of under-resourced neighborhoods.
Our Work
We reached out to Kim at a time when we were really in need of direction. Our initial goal was to develop a fundraising plan, but we quickly learned that working with Kim is so much more than just one project; she became a part of our family. Not only did she develop an incredible annual campaign, but she also helped to voice a vision that we had been struggling to articulate. She brought our passion to life through her creativity and dedication to the work. Kim is generous, creative and hardworking and someone I would highly recommend to any business or organization seeking to take that next step.
Founder and CEO