Columbia, SC – PROOF founder Jenn Randall-Collins recently sat down with Leigh Savage of  Columbia Business Monthly to share details about her entrepreneurial journey through the spirits industry and provide personal insights behind her brand’s successful rise up the alcohol ice cream charts.

PROOF hired K. Hope Creative as its agency of record in early 2019, and the boutique branding and marketing firm unveiled the alcohol ice cream company’s new brand identity in July, just in time for National Ice Cream Day.

Check out K Hope’s work for PROOF

In the last six months the emerging industry leader has introduced its product to consumers at all Lowes Foods locations in North and South Carolina and is poised to announce another significant partnership with a major grocery chain later this month.

“There aren’t enough hours in the day to do all of the things we’d like to do for PROOF,” said Kim Bowman, founder and CEO of K. Hope Creative. “It’s an incredible product that’s still gaining traction in the frozen dessert market. The more people know about it and the more they try it, the more likely they are to buy it. The conversion rate is phenomenal.”

Along with a new brand identity, K. Hope Creative designed and developed PROOF’s packaging, promotional items, website, and catering menu, as well as a full suite of marketing materials.

The firm is currently developing a strategic marketing plan to drive sales and awareness, while also helping to grow the company’s footprint across the South and beyond.

For more information about how K. Hope Creative can achieve results for your product or organization, contact Kim Bowman at kim@khopecreative.com or 803-240-6642.