Battuta Identity
Client
Battuta
Brothers and avid travelers Kevin and James Duncan needed a distinctive brand identity for a new travel app they were launching in their hometown of Kilkenny, Ireland. Battuta is designed to make users feel like they're receiving tailored recommendations from a trusted friend, so the brand identity needed to reflect a social connectedness that embodied characteristics of reliability, knowledge, and excitement.
During the discovery phase of Battuta’s identity development, the K. Hope Creative team learned Battuta was a Moroccan scholar and explorer who had traveled more than any other explorer in pre-modern history. In addition, we learned about the app’s features, benefits, usability, and how it improves and distinguishes a user’s travel experience.
To create the identity, we combined four critical components of the app’s structure – 1) important destinations, 2) points of interest, 3) community interaction and 4) four corners or a compass – to build an original icon with a bit of Moroccan flair, that beautifully represented these strengths.
We chose a palette rooted in travel colors, featuring sky blue, field green, and surf. We added Irish orange to give the nod to the birthplace of both the app and its founders. Finally, we chose a typeface that is modern and sleek like the app yet also approachable and trustworthy.
The tagline Your Journey. Your Way. put the finishing touches on the new, high-quality travel companion featuring algorithmic learning of people’s personal preferences to tailor their unique explorations to their primary interests.
Once the Battuta brand came to life, we designed the app’s look and created a website landing page to help set it on its own spectacular journey.
Our Work
Working with K Hope Creative is a delight from beginning to end. They are endlessly enthusiastic and always ready to dig in to whatever brief we sent their way. Their creativity within the briefs that they have done with us has been fantastic, we've loved the design process, and having the projects seem to develop so organically from our original concept to an impeccable finished product has been a joy to be involved in. Thanks very much to all of you and keep up the great work!
Founder