Roots & Rhythm Musical Festival Marketing

We had the pleasure of working with Cypress Adventures many times before and immediately fell in love with the Roots & Rhythm concept as a way to mark the organization’s decade of transforming lives and building community.

With only a three-month window to create awareness, build hype, and sell tickets, we jumped right into Discovery to clarify their goals and aspirations and develop a timeline for content and design. While the Cypress Adventures team finalized performers and the run of show, we updated the logo to expand the event’s identity for use across email marketing and social media campaigns.

Because finding sponsors was high on their list, we developed a digital sponsor kit with letterhead and a sponsor request template. From there, we added website pages for general information, performers, sponsorship opportunities, and ticket sales.

We created a series of emails, released alongside an engaging social media campaign, digital ads, and an outdoor campaign featuring street banners, yard signs, and billboards. For on-the-street promotion, we designed posters to display in downtown retailers and restaurants, and we provided a digital information promotional packet for businesses to share internally with employees.

While event promotion gained momentum, we developed signage, stage banners, and hand stamps. We also organized rentals and created a shopping list of event essentials for Cypress to purchase, including tents, market lights, path lighting, and numerous glow-in-the-dark necklaces and bracelets.

In November 2025, Roots & Rhythm welcomed an impressive lineup of performers and a large crowd of music enthusiasts to its epic 10-year celebration.