Pauls Department Store 100th Anniversary
Client
Pauls Department Store
As Paul’s Department Store Kilkenny approached its 100th Anniversary in October 2024, store owners hired K. Hope Creative to develop a master plan for generating community awareness and engagement and involving individuals and families in a once in an era celebration.
Working with the Pauls’ Leadership Team, we quickly learned about family history, long-serving employees, brand partners, target audiences, evolvement of the Pauls brand, and the impact of video marketing.
With a clear understanding of the family’s goals and timeline, we created a master plan with cohesive content to wow and engage both loyal and new customers. We wanted to connect shoppers from different age groups to Pauls’ growing arsenal of fashion options and build hype around an interactive, public-facing 100-year party.
Our 100 MORE implemention schedule included email marketing, social media, digital ads, and video messaging. It also included a grand two-day celebration with guest brand reps and stylists, a charity raffle, fashion shows, discounts, giveaways, and fashion-friendly surprises.
We developed a content calendar that unfolded three weeks prior to the two-day event, pushing out a collection of emails, invites, socials, and ads. We created and posted flyers in local restaurants, boutiques, and shops, created signage for Pauls’ store windows, interior displays, and till counters, and postcards for shopper bags.
The two-day celebration garnered the 100-year-old department store a record sales weekend, a record increase in followers, conversions, and notoriety.
Here to 100 MORE!
